For years, we heard about milk’s physical benefits, so our strategy was to re-kindle the positive emotional associations with the drink. We worked with Armando Bo to show that some of childhood’s most special moments, where lifelong advice gets passed down from parent to child, happen near a glass of milk.
Press
Adweek, Creativity, New York Times
Recognition
Clio Shortlist, FIAP Gold, Radio Mercury Finalist, New York Festival Finalist, Wave Festival Gold