What do you do when you’re Buffalo Wild Wings and a football player literally named Sauce goes Top-5 in the NFL draft? You sign him to a deal to kick off your fall football campaign. And then you make him a custom sauce. Called Sauce Sauce. Because of course. And then you shoot a bunch of content about how much Sauce loves sauce. And then you have Sauce host the world’s first autograph signing session using custom pens…filled with sauce.
Press
The Athletic, CBS Sports, Complex, ESPN, Front Office Sports, New York Post, Pro Football Focus, Sports Illustrated, The Ringer, TMZ, USA Today
Recognition
3x Clio Sports (Silver, Bronze, Bronze)