Overtime = more time for great times at the bar. And more money spent on wings, beer, and bar food. So when the NCAA finally allowed college athletes to make money from endorsements, Buffalo Wild Wings offered a deal to every player who sent a March Madness game into overtime.
Press
The Athletic, Ad Age, Axios, Bleacher Report, Bloomberg, CBS, ESPN, Fox, Insider, New York Post, New York Times, NBC, NPR, Pardon My Take, Sportscenter, Sports Illustrated, Today, USA Today, Yahoo
Recognition
3x Clio Sports (Grand, Gold, Silver), Cannes Lions Shortlist