For Beats by Dre’s 10-year anniversary, we created Made Defiant, a global campaign celebrating the brand’s defiant spirit from the pitch to the court to the stage and beyond. We wiped the Beats social channels clean and turned IG’s saved stories feature into a timeline for the brand’s most iconic moments. Each year was given its own theme, visual identity, and lesson for anybody trying to leave their mark on the next 10 years.
Press
Ad Age, Buzzfeed, Campaign, Complex, ESPN, Fast Company, Hypebeast, NY Magazine