In a noisy world, we reminded listeners it’s never been more important to block it all out and just be yourself. A 1 of 1. We asked 100 special friends what keeps them above the noise, then put their mantras on a pair of custom Beats. One by one, each revealed their pair on social and tagged the next one to participate, creating a chain that connected the world's biggest stars and let fans go down the rabbit hole all day long.
Press
BT Sport, CBS Sports, Celeb Mix, Complex, Daily Mail, Elite Daily, ESPN, Highsnobiety, Hunger Magazine, Hypebeast, People, Sportscenter, USA Today, US Weekly
Recognition
Cannes Lions Entertainment Shortlist